Alberto Peña Abril

Hello there!

Welcome to my personal corner on the internet.

I have this site mostly to spend some time every day understanding things by writing them down. I’ve found that the act of writing helps me with clarifying my thoughts, my ideas, and my experiences. It’s a way for me to find the why behind the what.

The update cadence is one month, because I’m a busy person, like everyone. I do a bit everyday, since I’m a big believer in taking incremental steps, and it usually takes me about one month to get an article ready.

I get a lot of value out of this. I hope you can find something useful here too.

Thanks for reading!

Latest article

Customer effort score

May 2025

Customers have problems, and they want your product to solve them. Ideally, in a way that requires low effort on their side. Otherwise, they’re likely to find a different solution.

The first step towards offering low-effort experiences is having a way to measure your customer effort level. That’s where the customer effort score, often referred to as CES, comes in.

With that in mind, let’s get on with it!

Recent articles

April 2025

Do-nothing scripts

March 2025

Bouncing back into your habits

February 2025

Owning your future

January 2025

Changing your organisation culture

December 2024

How to finish what you started

November 2024

How to become a more effective team

October 2024

How to deal with deadlines and burnout

September 2024

Caching strategy for an SSR app integrated with a headless CMS

August 2024

Thinking about outcomes

July 2024

Docker as an onboarding tool

Recent notes

February 2024

How to change the language encoding in a Ruby docker image

November 2023

Custom indices in Ruby on Rails migrations when using references